Adam Wood, CEO and Founder

How we became the Foreign Exchange Specialist

The reality is currency exchange is an important part of life. Especially, for the importing or exporting business owner. When you make regular transactions even the smallest fluctuation in exchange rates will have an enormous impact on your business.

Too many businesses stay with their bank to make the transactions for them because it is easier. They see the currency transaction as a business expense. It may seem to be a small, insignificant amount, but it certainly adds up over time. There is a good reason the banks keep reporting record profits year after year!

It is tough to know who to trust these days.

The alternative is to do it yourself. Sure you can shop around looking for the best rate yourself, but how much is your time worth? Aren’t your skills better used in your business doing what you do best?

There has to be a better way!

Well, the good news is… there is.

We’ll get to that in a moment, but first just so you know who you are dealing with and why what I have to say is important, I thought I would tell you a little bit about who I am.

Humble Beginnings… From Little Things BIG Things Grow!

Both of my parents were bankers, so the dinner conversation usually included politics, the local economy, international economy and interest rates. I grew up following in their footsteps.

When I was growing up, my parents made everything sound exciting and I hung on every word they said, yet when I started working in the bank… I found it to be a different story. I found myself struggling with the banks culture of providing inadequate service to its loyal customers and charging a premium for it.

Obviously, this did not sit well with me. I felt horribly guilty making the banks huge amounts of money off clients they didn’t care about! I was so busy meeting targets and pumping money out of the magnitude of clients I had, there was no time to implement the strategies I had developed for them.

I was able to see the enormous gap between the price, service and the value.

I decided to do something about it, so I started a company.

I started to look after the interests of clients who were fed up with the high prices and low customer care… it was a huge market!

My company grew extremely quickly because people wanted a better way to do their transactions and they wanted to deal with people who cared about them.

The Australian Banks told me my company wouldn’t last and we would never be able to do $100 million in our first year… On the first day we did $20 million and I was nominated for Entrepreneur of the year by the Westpac Bank.

The funny thing is… I never set out to prove anyone wrong… I just saw a hole in the system and decided to do something about it!

The growth of Forex Group has been steady. We now employ 7 of the most influential economic and trend advisors from all over the world. Not too bad for a company I started out of my parents garage.

Since then we have all worked hard to make Forex Group the reliable company it is today.

So how is Forex Group different?

Companies and banks say they “specialise” in foreign currency exchange all the time. They promote themselves and ride on the “reputation” of other parts of their business. What they really specialise in is making a profit… for themselves!

At Forex Group:

  • We offer a proactive service and constantly look for ways to improve our level of service to you
  • An action plan will be implemented for you and your future payments. This means we can plan better purchasing strategies saving you money on every transaction, we will even execute each strategy for you
  • You have access to our secure online booking system
  • The service you receive is tailored to you and your needs
  • We are the only Forex company in the world to have a 7 point Guarantee for our clients

Your Forex provider needs to be as interested in your business success as you are. Sadly many have forgotten the very reason they are in business. It is well known that there is little to no customer care in the banks. Does the idea of sending the bank a substantial donation as a sign of your appreciation for all they do seem ridiculous to you? It does to me!

Yet this is exactly what every business owner does every time they make a foreign currency payment without knowing or caring who your provider is.

Your money belongs in your business… not in the enormous yearly profits of the banks!

Warmest regards,
CEO and Founder




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